How to Drive More Visitors to Your Website
When you launch a new website, you can’t help but get a rush from it as the possibilities are wide open. You know that there is a world of potential buyers out there and you feel like you can take over the world. Then it hits you, you launch your website but you realize you didn’t build out a plan to drive traffic.
There are several things you can do to drive traffic to your website that consists of social media, Google ads, email marketing, and SEO as a start. For many small businesses, they often don’t focus on these pieces of marketing to the extent that they should. We are going to dive into what could be holding back your business from getting lots of web traffic.
Website Essentials: A Killer Content Plan
Creating content people want to interact with is a key element to any successful website. Let the customer know how your products or services can improve the lives of your customers. Every business has a story that can be laid out, it just takes some creative brainstorming to bring these ideas to life. Once you have your content now you need to focus on what for it will take to make up a page. Will there be photographs, memes, or videos.
Social Media Plan: Helping Your Business Grow
Social media has become essential for businesses of all types and sizes. There are two types of ads you should run on an ongoing basis: awareness and sales-driven. An awareness campaign is designed to increase your company’s visibility. A sales-driven campaign is to drive traffic and increase sales or generate leads. It is equally important to have the proper tools and applications installed to effectively monitor and analyze how your advertising campaigns affect your business.
Website Search Engine Optimization (SEO)
Climbing the search engine rankings takes time and there are is many factors that can affect your ranking position.
• Refresh You Website Content: Keeping the content on your website current is important. Keep your blog active, upload new products, swap out your homepage images and content.
• Website Components: Make sure videos and images have meta tags, meta descriptions, alt text to help search engines understand the content on your site.
• Claim Your Online Profiles: Yelp, Google My Business, TripAdvisor, Social Media and more are all good practices to make sure each of your profiles is completed and links to your website.
We understand that you’re busy running a business. Let the experts handle your exceptional content strategy, website, social media, and SEO to give you the support you need.